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                                            Pikes Peak United Way

Position:  Marketing Director
Summary of Position:
The Marketing Director teams with staff and volunteers to deepen relationships with existing supporters and attract new donors and volunteers.


Principal Responsibilities
:

*Develops and implements marketing strategy and tactics to improve donor and volunteer relations.

Enables PPUW to communicate regularly and with excellence, protecting and promoting the brand.

          Leads the effort to make PPUW web site a virtual gathering place.

          Ensures staff and Board of Trustees are equipped with correct brand message.

Helps in customer relationship management, data base segmentation, and using data overlay tools.

Assists in making special events successful.

*Develops and implements marketing tactics to assist development department in acquiring new donors and significant corporate partners.

          Conducts market research and market prioritization.

          Analyzes direct marketing efforts and assists in improving results.

          Directs development of promotional materials.

Participates in the development of the PPUW marketing budget.

Qualifications:

Knowledge of current marketing techniques with emphasis on customer relationship management and new customer acquisition.

Ability to move programs from concept to implementation, then wrap up with lessons learned.

Bachelorís degree in related area desired.  

At least seven years work experience in marketing and sales desired, with working knowledge of advertising and public relations.

Knowledge of non-profit marketing required, including volunteer services.  Direct non-profit experience highly desired.

Proficiency in pc environment, knowledge of mac, and fluency in Internet marketing required.

Excellent written, verbal, presentational, and interpersonal skills required.

Ability to multi-task, prioritize effectively, problem solve and organize work load efficiently. Solid attention to detail.

Understands and is passionate about the values, mission and vision of Pikes Peak United Way.

Knowledgeable about and competent in working with diverse communities.

 

Please email cover letter and resume to Howard Brooks at [email protected].

 

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Last modified: 01/04/08